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Aussies told to brace for imminent grocery price rises
Woolworths boss Amanda Bardwell expects a “first wave” of price rises in fruit, vegetables, milk and bread as she warns consumers are under “peak stress” amid the cost-of-living crisis.
Ms Bardwell on Thursday said food and grocery suppliers were asking the nation’s biggest supermarket for price rises on their goods as they navigate significant increases in fuel and fertiliser costs caused by the Iran war.
Almost half of shoppers were struggling to make ends meet, she said, citing internal research.
Woolworths has announced a price freeze on 300 popular food and grocery items — including eggs, bread, chicken, sausages, pasta, and nappies — that will be in place for three months.